Articles

You can access articles here to help you with every stage of planning and building your website.

Datasearch has recently launched a new range of content management system websites.  The new websites allow you to edit text on static pages whenever you like and add pages as your business grows.  All you need is a computer with an internet connection.  To help get you started, we al... more >
We all dream of it. Lazy days by the beach, sipping piña coladas and dozing off to the gentle slosh of the waves. But very quickly we wake up and start to worry. While we’re on the beach, what’s happening to our business? What happens if sales dry up while we’re resting? What if... more >
Small business: Web marketing in a downturn
No, you’re not going crazy. You didn’t get up in the middle of the night and send an email to yourself.  Spammers are just getting smarter. They have found your email address and have used it in the “from” and “to” fields to get your attention.  Worked, didn’t it!  The best thing you ... more >
1. Designing your site for yourself, not your customers You may have spent hours agonising over the exact shade of salmon pink for your menu bar, but chances are if you’re selling fishing gear, it probably won’t appeal to the majority of your customers.  If you're not sure what your customers ... more >
Making an existing website search engine-friendly is a bit like trying to make an old volvo more aerodynamic.  You might have some success, but the best results are achieved if it is considered at the very beginning.  Search Engine Optimisation (SEO) begins with YOU.  When you are considering t... more >
RSS stands for Rich Site Summary (or Really Simple Syndication). An RSS feed gives web users the ability to receive the latest information from a website through the use of a ‘feed reader' (also called a ‘news aggregator' or 'news reader'). With this feature, updates made to a website will be av... more >
Would you consider NOT listing your business in the yellow pages?  If the answer is no, then you may also need a website simply to maintain a corporate presence and make yourself accessible to your clients.  Unlike a bricks & mortar shop, a website can have its doors open 24/7.  Unlike a brochure o... more >
by Sarah Hill   Setting goals can help reduce costs, improve the experience of using a website and save time. Every website needs to have the goals confirmed at the beginning of the project.  Business Goals What would you like to achieve with the website? Some common business goals ar... more >
by Sarah Hill If communicating with your customers is important to the success of your website, here are some tips which will help you get your message across loud and clear. Paging is better than scrolling. It is best to avoid particularly long pages as people often remember the location ... more >
Don't know your RSS's from your CMS's?  CRM's giving you headaches?  And what on earth is CSS? Is your head spinning? Don't worry, you're not alone.  Allow us to sort out some of the jargon for you... RSS Let's start with the fun stuff.  RSS stands for Really Simple Syndication, although ... more >
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